The What's Inside Guide's causing quite a stir

Everybody's talking about GDAs and the What's Inside Guide. Take a look here at what they're saying about our food label in the press.

Shake up your salt intake!
Nutritionist and food writer, Fiona Hunter, offers advice on keeping an eye on the amount of salt in your diet.

17th December 2007
GDA new year feature
Make a resolution you can stick to! Use the What's Inside Guide to help get your diet back in control this January.

13th September 2007
New 'What's Inside Guide' toolkit launched for dietitians to help patients balance their diets
A new resource for dietitians has been launched by the food industry aimed at assisting people to choose a healthy diet. Developed with input from independent dietitians and nutritionists, the toolkit is designed to help dietitians encourage patients to gain an understanding of the new front of pack labelling scheme, called the 'What's Inside Guide'.

27th August 2007
GDA labels are child's play to use
Two new surveys reveal that GDA labels are both easy to understand and influential when food shopping.

16th August 2007
Food industry's GDA labelling campaign moves into phase two
The food industry's campaign to educate shoppers on the uses and benefits of Guideline Daily Amount (GDA) labels continues to gather pace as it embarks on the next phase of its £4million 'What's Inside Guide' campaign.

30th July 2007
GDA food label initiative gathers momentum
A further 23 companies join campaign to help shoppers better understand the food they eat.

4th January 2007
Manufacturers unite to support obesity fight
Nation's leading food and drink brands launch advertising campaign as part of initiative to encourage Britons to make healthier eating decisions.


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Food calculator

screenshot of the food calculator

Why not have a go at creating a healthy, balanced diet?

Who we are

The brands behind the What's Inside Guide